HPM: Forty Years of Precision

More Than a Manufacturer: A Partner in Productivity

We view our role through the lens of partnership. As a vertically integrated manufacturer, we control the process from design and casting to final assembly, ensuring unparalleled quality consistency. But our commitment extends beyond the factory floor. We invest in understanding your workflow challenges to provide solutions that drive tangible gains in efficiency, output, and cost per cut. When you choose HPM, you gain a strategic ally invested in your long-term productivity.

HPM vertically integrated manufacturing facility
HPM international certifications: ISO9001, ISO14001, CE, UL

Built on Trust, Certified for the World.

The company has passed ISO9001:2008 quality management system certification, ISO14001:2004 environmental management system certification, GB/T28001-2001 occupational health and safety management system certification, and at the same time obtained the CE certification of the German Rheinland Company (TUV), the U.S. UL certification, the products are exported to Europe and the United States and other nearly 60 countries and regions.

Industry Leadership

14 National & Industry Standards Drafted by HPM

From national safety codes to provincial quality benchmarks, HPM is the principal drafter behind China's paper cutting and print-finishing machinery standards. Each standard below links to its official record on the corresponding national platform.

List of Chinese national and industry standards drafted or co-drafted by HPM
Type Standard No. & Title Status Drafting Rank Applicable Equipment
GB/T GB/T 28387.1-2012 Safety Requirements for the Design and Construction of Printing Machinery and Paper Processing Machinery — Part 1: General Requirements Active 2nd General
GB/T GB/T 20956-2007 Printing Machinery — Safety Requirements for the Design and Construction of Paper Cutting Machines Superseded 3rd Paper Cutter
GB/T GB/T 20956-2025 Printing Machinery — Safety Technical Specification for Cutting Equipment Active 4th Paper Cutter
JB/T JB/T 11461-2013 Printing Machinery — Risk Assessment and Risk Reduction Methods for Paper Cutting Machines Active 1st Paper Cutter
JB/T JB/T 12378-2015 Printing Machinery — Evaluation Guidelines for Energy-Saving Products Active 3rd General
JB/T JB/T 3090-2010 Printing Machinery — Product Naming and Model Designation Method Active 4th General
JB/T JB/T 8115-2010 Printing Machinery — Paper Cutting Machines Superseded 4th Paper Cutter
JB/T JB/T 8115-2016 Printing Machinery — Paper Cutting Machines Active 3rd Paper Cutter
JB/T JB/T 11463-2013 Printing Machinery — Stack Lifters Active 1st Stack Lifter
JB/T JB/T 12370-2015 Printing Machinery — Paper Unloaders Active 2nd Paper Unloader
JB/T JB/T 12709-2016 Printing Machinery — Cutting Production Lines Active 1st Cutting Production Line
JB/T JB/T 13212-2017 Printing Machinery — Stack Turners Active 2nd Stack Turner
JB/T JB/T 13213-2017 Printing Machinery — Carton Window Patching Machines Active 1st Window Sticker Machine
T/ZZB T/ZZB 1511-2020 Printing Machinery — Paper Cutting Machines (Made-in-Zhejiang Standard) Active 1st Paper Cutter

All standards verifiable through China's National Standards Information Public Service Platform (openstd.samr.gov.cn), the National Industry Standards Service Platform (hbba.sacinfo.org.cn), and the Group Standards Information Platform (ttbz.org.cn).

Our Mission & Values: The Principles That Guide Us.

Our identity is built on a clear purpose and a set of core beliefs that direct every decision we make, from engineering to customer service.

Our Mission

HPM provides efficient, user-responsive
paper cutting solutions

 

Increase cutting accuracy
Increase cutting thickness
Expanding the number of cuts

Our Value

Increased efficiency for our cutter
partners worldwide

 

Respect
Passion for cooperation
Creative excellence
Our History

Milestones in HPM's Growth Since 1983

Huayue was formerly known as Rui'an Longshan General Machinery Factory, which started to produce paper cutter in 1983.

HPM Milestones — 1983
1983

Founding & First Mechanical Cutter

In 1983, founded Ruian Longshan General Machinery Plant and specialized in production of paper cutter and cutter grinder.

First mechanical paper cutter.

HPM Milestones — 1997
1997

Huayue Brand & Digital Display Cutter

In 1997, renamed as Zhejiang Huayue Packing Machinery Co., Ltd. and launched the first single hydraulic digital display paper cutter.

HPM Milestones — 2004
2004

National Torch Plan & Drupa Debut

In 2004, undertook the National Torch Plan Project and attended the Drupa International Printing Technology Conference in the same year.

HPM Milestones — 2005
2005

First Fully Hydraulic Programmed Cutter

In 2005, launched the first fully-hydraulic programmed paper cutter.

HPM Milestones — 2007
2007

National Safety Standard Drafting

Responsible for drafting the national standard for “Paper Cutter Design and Structure Safety”.

HPM Milestones — 2009
2009

National High-Tech Enterprise

In 2009, awarded as National High-tech Enterprise.

HPM Milestones — 2010
2010

Torch Programme & Industry Standard

In 2010, the programmable paper cutter has been included in the National Torch Programme, formulated the industry standard of paper cutter.

HPM Milestones — 2015
2015

China’s First Rear-Feeding Cutting Line

In 2015, we launched China’s first rear-feeding paper cutting production line and formulated the industry standard of paper unloader.

HPM Milestones — 2016
2016

First Pile Turner Launch

In 2016, launched the first pile turner.

HPM Milestones — 2017
2017

Leading CIP4 Splicing Cutting System

In 2017, launched China’s leading CIP4 splicing cutting system.

HPM Milestones — 2018
2018

210mm Cutter & World-Leading CIP4

In 2018, launched the first domestic 210mm cutting-height paper cutter and the world-leading CIP4 splicing cutting system.

HPM Milestones — 2019
2019

“Zhejiang Manufacturing” Standard

In 2019, formulated the “Zhejiang Manufacturing” standard of paper cutter.

HPM Milestones — 2022
2022

Ruian High-Growth Industrial Enterprise

In 2022, we became High-growth industrial enterprises in Ruian.

HPM Milestones — 2023
2023

First-Set Vision-Based Paper Receiving System

In December 2023, the machine vision-based man-machine interaction paper receiving system passed the certification of first set product in manufacturing industry of Zhejiang Province.

HPM Milestones — 2024
2024

Joint-Stock Restructure & Invisible Champion

In 2024, renamed as Zhejiang Huayue Packaging Machinery Co., Ltd. and awarded as Invisible Champion and a specialized, sophisticated enterprise in the same year.

HPM Milestones — 2025
2025

First Bagging Machine Launch

In 2025, we launched the first bagging machine.

Our Products

Three Tiers, One Standard of Precision

From entry-level S16 to Industry 4.0-ready S22 — covering cutting widths 66 cm to 188 cm.

S16 paper cutter S16

Entry-Level Precision

  • 16" touchscreen, 0.01mm accuracy
  • 300 program storage
  • Up to 45 cuts/min
S22 paper cutter S22

Industry 4.0 Flagship

  • 22" touchscreen, PDF/JDF parsing
  • 38 m/min, 3D animation guidance
  • Zero-manual programming
BUSINESS
Global Service

HPM machines are deployed in customer factories across nearly 60 countries.

Our certified technicians travel worldwide to handle installation and commissioning without delay — wherever your production line stands, our service follows.

HPM technicians installing paper cutting machine on-site
Customer operating HPM cutter at overseas facility
HPM machine in production at international print shop
HPM commissioning team training local operators
Global Network

Trusted by Authorized Partners Worldwide

HPM works with authorized agents across India, Russia, the United Kingdom, France, Italy, Algeria, South Africa, Brazil, and the Philippines — bringing local sales support, fast spare-parts delivery, and on-site service closer to every customer.

Naroti Machinery — HPM authorized partner
Graph-Pak — HPM authorized partner
Amigraph — HPM authorized partner
Lamitrade — HPM authorized partner
MC Mondial Equipement — HPM authorized partner
Smart Printing Solutions — HPM authorized partner
Advanced Printing Technologies — HPM authorized partner
LCh Graphic's Equipment — HPM authorized partner

Looking to represent HPM in your market? We welcome new partners who share our commitment to precision and service.

Become an HPM Partner 

We have all kinds of high-precision machining and testing equipment, including gantry-type machining centers and balancing instruments.

 

Quality is manufactured in-house. Our 40,000+ sqm facility houses advanced CNC machining centers where we produce over 90% of core components, like the massive one-piece gantry castings. This vertical integration grants us total control over tolerances, material integrity, and consistency, resulting in the legendary rigidity and longevity of our equipment.

HPM Factory Workshop Machining —
HPM Factory Workshop Machining —
HPM Factory Workshop Machining —
HPM Factory Workshop Machining —
Corporate Culture

Life at HPM: A Team That Grows Together

Beyond precision engineering, we cultivate a vibrant workplace where every team member is valued. From annual gatherings and quality award ceremonies to traditional festivals like Mid-Autumn and Dragon Boat, we believe a connected, well-cared-for team is the foundation of exceptional craftsmanship

HPM corporate culture activities including annual meetings, festival celebrations, birthday parties, and employee care events
Global Presence

Participate in Exhibitions

Year after year, HPM showcases the latest in paper cutting innovation at major print and packaging fairs across Europe, Asia, and the Americas — meeting partners face-to-face and bringing our machines to the global stage.

HPM at international print and packaging exhibitions worldwide — booth displays, customer demonstrations, and live machine showcases
Teams

The Expertise Behind Every Cut

Technology is guided by experience. Our strength lies in our people—from engineers with decades of cutting-specific R&D knowledge to assembly technicians and service veterans who understand every nuance of our machines. This blend of innovation and seasoned craftsmanship ensures that expert insight is embedded in every product and every client interaction.

HPM engineering and assembly team
HPM sustainability and eco-friendly practices
Eco-friendly

Sustainable Commitment

We engineer for longevity and efficiency. Our sustainability promise is built into our products: machines designed for a 15-30 year lifecycle, energy-saving systems that reduce operational costs, and a robust refurbishment program to extend service life. We are committed to practices that minimize environmental impact and maximize resource efficiency for our clients and our planet.

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